Title of article
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships : New York: McGraw Hill, 284, pp., $24.95 Hardback, 1997The Handbook of Strategic Public Relations & Integrated Communications : New York: McGraw Hill, 574, pp.
Author/Authors
Doug Newsom، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
2
From page
112
To page
113
Journal title
Public Relations Review
Serial Year
1998
Journal title
Public Relations Review
Record number
259663
Link To Document