Title of article
Cultural variance as a challenge to global public relations: A case study of the Coca-Cola scare in Europe
Author/Authors
Maureen Taylor، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
17
From page
277
To page
293
Journal title
Public Relations Review
Serial Year
2000
Journal title
Public Relations Review
Record number
259783
Link To Document