Title of article

Dancers in the dark: The myth of rationality in public relations

Author/Authors

Stefan Wehmeier، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2006

Pages

8

From page

213

To page

220

Keywords

Communication management , Balanced Scorecard , Neo-institutionalism

Journal title

Public Relations Review

Serial Year

2006

Journal title

Public Relations Review

Record number

260083