• Title of article

    Beyond excellence: Extending the generic approach to international public relations: The case of Bosnia

  • Author/Authors

    Michael L. Kent، نويسنده , , Maureen Taylor، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    11
  • From page
    10
  • To page
    20
  • Keywords
    Generic theory , genre , Bosnia , Excellence , international , International public relations , Public relations
  • Journal title
    Public Relations Review
  • Serial Year
    2007
  • Journal title
    Public Relations Review
  • Record number

    260125

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=260125