Anti-smoking campaign in Multan, Pakistan

Smoking is a serious public health concern, particularly among young people. This communication describes an anti-smoking campaign targeted at the students of Nishtar Medical College and Bahauddin Zakariya University in Multan. The aim was to promote sports and discourage smoking though community participation and mobilization. A mixed media strategy was adopted and information and education materials were developed. A seminar was held giving information on smoking, its hazards, quitting strategies and experiences. This was followed by a cricket match played between the students at which further brochures were distributed and slogans displayed. The activity was very successful and succeeded in mobilizing the community and putting over the anti-smoking message. Such events could be used to promote other issues related to lifestyle