Title of article
Puns, relevance and appreciation in advertisements
Author/Authors
Margot van Mulken، نويسنده , , Renske van Enschot-van Dijk، نويسنده , , Hans Hoeken، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
15
From page
707
To page
721
Keywords
Advertising , Relevance theory , Puns
Journal title
Journal of Pragmatics
Serial Year
2005
Journal title
Journal of Pragmatics
Record number
264260
Link To Document