Continous Professional Development And The Pharmaceutical Industry- Education Or Marketing?

Pharmaceutical Promotion It is perfectly understandable for the pharmaceuticalindustry to aggressively promote products on which huge sums of money have been invested at thedevelopmental phase. The rigor of testing applied to modern pharmaceuticals has little parallel in other industry. Unlike most other products, pharmaceuticals have the potential to not only improve health but also to cause harm. As such the ethics of promotional activities in the marketing of pharmaceuticals has to be clearly defined. It should not influence doctors autonomy in making decision although that has been previously showed to be insidiously influenced^1.