EVALUATION OF SPORTS CLUBS IN TURKEY ORIENTATION INCORPORATION

The new economic order has affected sports and its institutions as in every area and sport began to be redefined in political and economic systems. For centuries, sport systems which have been trying to protect their traditional structures had to take advantage of the sports industry defining by the new economy and had to reconsider structural properties that can compete. Today, sports clubs have emerging economies as well as having professional management and to improve their performance in order to be successful have adopted a business model approach. Sports clubs in Turkey headed towards such efforts; on the one hand to take advantage of tax benefits, while continuing their activities association with the status, on the other hand the company becoming institutionalized, professionalisation, commercial activities, trying to be brand, creating sources of income. In this study, in light of new legislation in Turkey, the change of the structure of sports clubs with business model transformation to the commercial advantages were evaluated descriptively.