Social Media Application in Indonesian Academic Libraries

Nowadays, many libraries have taken advantages of social media to promote their collection aswell as to enhance services and interact with their users. In this research, the use of social mediaby academic libraries in Indonesia is analyzed through survey towards 51 of academic librariesin Indonesia. From the total of respondent libraries, it is identified there were only 32 ofacademic libraries which use social media. The aim of this research is to identify the applicationof social media by academic libraries in Indonesia. This study also examined problems in usingsocial media by the respondent libraries. The result shows that academic libraries in Indonesiamostly use social media to promote their services, facilities and collections. Facebook be themost used social media platform by respondent libraries. The study also revealed that lack oftime and human resources become the main problems in managing social media accounts.