RURAL ENTREPRENEURS AND KNOWLEDGE MANAGEMENT IN INDIA

Knowledge is not restricted to formal classroom of learning education; it is a resource of human mind, which if utilized can generate value addition to the organization and to the society as a whole. Knowledge relates to all the capital owned by the people: knowhow expertise, competencies, market experience which if managed properly can turn human capital into an intellectual capital. Migration of people from rural sector to urban sector has posed a serious threat in front of government for last many years, but those who stayed back to their native place has not only succeeded in creating sustainable development among them but also succeeded in generating jobs among themselves. This present paper tries to explore that for managing knowledge attaining formal level of education is not required, rather it is the daily experience which forced the people from rural areas to emerge out as a successful entrepreneur, made them capable enough to invent innovative cost effective techniques to solve their daily problems. This present paper tries to establish a link between entrepreneurship and their knowledge management of daily life. The purpose of this paper is to explore the process of entrepreneurship by rural people which are acquisition, creation, packaging, and application or reuse of their knowledge.