• Title of article

    The Motivation of Poor Community in Using Mobile Phone: An Effort to Improve Quality of Life

  • Author/Authors

    Setyowardhani, Hapsari university of indonesia - Faculty of Economics and Business - Department of Management, Indonesia

  • From page
    100
  • To page
    112
  • Abstract
    The general objective of this research is to determine the primary motivation of the poor in the use of mobile telephone. The data collection is conducted by selecting 300 respondents which have income below Upah Minimum Regional (UMR), living in Jakarta; Bogor; Depok; Tangerang; or Bekasi, and each has at least one person as their dependants. Generally, the impact of mobile phone use on overall life quality is affected by perception of mobile phone impact on social life, love life, and financial life. There are different impact of mobile phone use, affected by perception of benefit and cost of mobile phone use in social life, leisure life, family life, health and safety life, love life, work life, and financial life.
  • Keywords
    Poor community , Mobile phone , Life Dimensions , Quality of Life
  • Journal title
    Asean Marketing Journal
  • Journal title
    Asean Marketing Journal
  • Record number

    2687095