Identifying Components Of Information Visualization Related To User Xperience In the Digital Library

The purpose of this study is to identify the components of information visualization related to user experience in the digital library of Allameh Tabatabai University. Method: The research method is thinking aloud protocol and with a qualitative approach. The study population was undergraduate, graduate and PhD students(30 people) who were purposefully selected as a sample population . Data collection was performed using Morae software, face-to-face observation, researcher's notebook and users' audio files. Findings: show that elements such as fonts, color combinations, graphic images and their placement and arrangement in library website pages have been of interest to users. Problems include not knowing how to search at an advanced level, as well as the use of some image icons. Based on the given evidence, elements such as fonts, color combinations, graphic images, and their placement on page have been important to users. Users considered the suggestion of using animated visual symbols necessary in order to make the appearance attractive and facilitate users' information-seeking behavior, which to a large extent overlaps with the principles and basis of information visualization. In this way, the use of eye-catching tools such as blinking characters, in turn, can play a key role in identifying important parts. Conclusion: Using fewer visual elements on the front page to increase the focus on the front page, using navigation features on the search page, and displaying a sequence of retrieved records on the page of findings were some of the common points that users mentioned