RURAL MARKET, ROLE OF WOMEN AND POVERTY ELIMINATION

It is a bare fact that poverty is a threatening problem in the developing and underdeveloped countries. India sees women as the one who can do everything maybe even help eradicate poverty. The ongoing Project Shakti of Hindusthan Unilever Limited bears testimony to it as by empowering women changes are sought in livelihoods and development. The aim of the paper is to highlight how a market can be created with even underprivileged women here in north east where Project Shakti or e–choupal has not yet been applied. The creation of such ventures will lead to empowered women and welfare of consumers as well. Apart from secondary sources the paper has been written with the help of information collected from focus group interviews. However, to avail the objectives it is very important to create awareness amidst rural women about prevailing schemes and projects. The reachable goals if they are to be reached by the rural people it is the qualified people who will need to come out and show ways that will justify that only women empowerment will help in decreasing and ultimately deleting poverty and usher in development.