Title of article
An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing
Author/Authors
A. O’Cass، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
32
From page
545
To page
576
Keywords
Product involvement , Advertising involvement , Consumption involvement , Purchase decision involvement , Consumer involvement
Journal title
Journal of Economic Psychology
Serial Year
2000
Journal title
Journal of Economic Psychology
Record number
274438
Link To Document