Title of article
Inducing word-of-mouth by eliciting surprise – a pilot investigation
Author/Authors
Christian Derbaix، نويسنده , , JoëlleVanhamme، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
18
From page
99
To page
116
Keywords
Social sharing , emotions , Critical incident technique , Word-of-mouth , Surprise
Journal title
Journal of Economic Psychology
Serial Year
2003
Journal title
Journal of Economic Psychology
Record number
274550
Link To Document