Title of article
Unrealistic optimism in consumer credit card adoption
Author/Authors
Sha Yang، نويسنده , , LiviaMarkoczy، نويسنده , , Min Qi، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
16
From page
170
To page
185
Keywords
Unrealistic optimism , Behavior decision theory , Credit card adoption
Journal title
Journal of Economic Psychology
Serial Year
2007
Journal title
Journal of Economic Psychology
Record number
274780
Link To Document