NANOTECHNOLOGICAL PRODUCT PREFERENCES AND PURCHASE INTENTIONS OF CONSUMERS

Nanotechnological products offer many superior products with innovative features and developed with new techniques in line with the wishes of consumers. The fact that the product markets produced with advanced technology have a dynamic structure, show continuous development and have a lot of variety, leads to intense competition in the sector. Manufacturers who want to succeed in the market need to analyze consumers expectations for nanotechnological products. The aim of this study is to determine the factors that affect the preferences of nanotechnological products by consumers and their effects on purchase intention. The survey was conducted on undergraduate students, and the data were collected from 470 people using the convenience sampling method. The model used was created as a result of the literature review about the purchase intention of nanotechnological products and the variables used in the model were; environmental, personal, health, economic, ethical and legal, social and purchasing variables. Survey data were analyzed with IBM SPSS and AMOS programs and the hypotheses created in the model were tested. In this study, it is concluded that personal, environmental and economic factors have a significant effect on the purchase intention of nanotechnological products, while ethical and legal, health and social factors have no significant effect on the purchase intention of nanotechnological products.