Evaluation and prioritization of factors determining the strategy of entering international markets by using the method of systematic background review

This study aims to evaluate and prioritize the determinants of the strategy for entering the international markets. To achieve the goal, the literature and the background of the research were systematically reviewed and 4 important factors, including product features, features of the target market, company features, and exporting features, were identified as the determinants of the exporting strategy in the National Iranian Drilling Co. Then, the identified components were verified using the structural equation modeling by surveying 213 people of the company staff. In the next step, the extracted components were prioritized by 7 managers’ ideas of this company using the BWM. The results showed that the most important determinant of the strategy for entering the international market is the product features among the identified components from the managers’ view. Then, 3 factors of company features, features of the target market, and exporting features, respectively, were placed in the next categories.