Title of article
Why are so many goods priced to end in nine? And why this practice hurts the producers
Author/Authors
Basu، نويسنده , , Kaushik ، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
4
From page
41
To page
44
Abstract
The widespread phenomenon of goods being priced at D dollars and 99 cents is explained without abandoning the assumption of full rationality; and it is shown that as a consequence of such pricing it is the producers who are generally worse off
Keywords
Consumer rationality , Marketing , Price perception , pricing
Journal title
Economics Letters
Serial Year
1997
Journal title
Economics Letters
Record number
434246
Link To Document