Soliciting unfavourable social comparison: Effects of self-criticism

Despite the large number of studies investigating the link between depression and social comparison, little research has examined how depressive vulnerability factors, such as dependency and self-criticism, influence social comparison behavior. Participants in this study (N = 102) were able to solicit social comparison feedback, which was favourable, unfavourable or ambiguous, after completing an ego-involving reaction time search task. Results showed that individuals high on self-criticism continued to make social comparisons more than individuals low on self-criticism, but only when comparisons were unfavourable, which diminished performance satisfaction ratings. Results provide some understanding of how self-critical individuals may actively contribute to situations that maintain their self-critical beliefs and how vulnerability factors can influence the kinds of behavioral strategies individuals adopt to deal with threats to self-worth.