Contingent valuation: has the debate begun?

As the purpose of our paper was to open up debate on the direction of travel of contingent valuation (CV) research, we obviously welcome the contributions of Professor Adler and Baker et al. However, although Professor Adler seems willing to join us on the boat and help determine which course to steer, it appears that Baker et al. would prefer to hijack it! Our response therefore naturally concerns the comments by Baker et al.