A Study On Transnational Enterprise Faces Cultural Difference and Trans-Culture Management Under Economic Globalization Background

Trans-Culture and multicultural are Multinational corporationʹs essential feature that distinguish between ordinary enterprise, they are also enterprise carries on trans-national operations and foreign direct investment environment and condition. Along with the 21st century economic globalization rapidly development, the world economics depend on each other degree to deepen day by day mutually, specially Multinational corporation which take market integration, trade globalization, financial internationalization, production trans-national, economical network and so on as characteristic rapidly development, caused the global economic relation each other close degree sharp growth, conformity, transformation, remould the global production, management, circulation various active way, world economics which became is worthy of reputation global economic. What follows comes, economical and cultural relation is also widespread day by day. Trans-national operations develop around world quickly, when the enterprise carries on investment and management at host country which has different cultural, cultural difference will bring many influences to enterpriseʹs trans-national operations and management. Therefore, how to overcome negative effect which cultural difference brings, is also trans-national enterprise faces huge challenge and difficult problems. Multinational corporation want to reduce adverse effect which brings by cultural difference, it must construct own Trans-Culture management tactics by globalized field of vision