Effects of Crisis Type and Interactive Online Media Type on Public Trust During Organizational Crisis

This 2 x 3 experimental design tests the effects of crisis type (accident, intentional or victim) and interactive online media type (specifically blog and streaming video) on Communication Theory formed the foundation for the crisis type independent variable. used as the basis for the dependent variables. Vonnetek Automotive, a fictional organization, was designed to test the variables. This is the first study of this kind to Furthermore, the experimental methodology offers predictive qualities not offered in other existing research on the individual variables.