DEVELOPMENT AND CURRENT ISSUES RELATED TO INTERNET MARKETING COMMUNICATIONS IN CHINA

The Internet has become an essential resource for enterprise development. Its impact on advertising strategy is perhaps the most apparent influence. Since the first network advertisement was placed on Chinabyte in 1994, network advertising has become the third largest industry in the information economy, second only to e-commerce and online games. To understand the current status and development of Chinese online marketing communications, this article briefly introduces three primary aspects: audience characteristics, media types, and subject placement. It also analyzes relevant and compelling issues for China.