Title of article
Impact of colors on advertisement and packaging on buying behavior
Author/Authors
Seher، Tabinda نويسنده , , Arshad، Muhammad نويسنده , , Ellahi، Shaheer نويسنده , , Shahid، Maryam نويسنده ,
Issue Information
ماهنامه با شماره پیاپی 10 سال 2012
Pages
12
From page
2085
To page
2096
Abstract
Purpose of this research paper is to find out relationship between varying color scheming in advertising and buying behavior. Data for this purpose were collected from 200 people through questionnaire. Results indicated that buying behavior is greatly influenced by color scheming of a product and its advertisement. Strategies discussing how to enhance color scheming of product and use of colors in ads are also discussed.
Journal title
Management Science Letters
Serial Year
2012
Journal title
Management Science Letters
Record number
680235
Link To Document