The effect of self-esteem and organizational identification on organizational citizenship behavior: A case of Pakistani public sector university

This study investigates the impact and effect of Self Esteem (SE) and Organizational Identification (OI) on Organizational citizenship behavior (OCB). The participants (N=158) are teaching and administrative staff from a public sector university. Moreover, the influence of gender and permanency in employment relationship over the fore mentioned relationships was examined. The results indicate Organizational Identification and Self Esteem as significant predictors of Organizational citizenship behavior. It can be inferred from the results that development of Organizational Identification and Self Esteem may be used as a strategy to motivate the employees to engage in Organizational citizenship behaviors to ensure improved individual and organizational performance in public sector organizations.