The role of supply and demand analysis in substantiating the companyʹs business policies

This paper develops the concept that we called the theory of markets polarity, as a central element of business approach. As a theory, markets polarity proves that market develop in a unitary way irrespective of their analysis and approach level, whether it is the extent level (their capacity), the level of structure, functionality or the level of markets evolution and dynamics. In other words, any alteration of the characteristic parameters of the market at a certain level results in a correspondent adjustment of the characteristic parameters of the market specific to its other levels of expression. Any structure alteration requires an adjustment of their functionality and any pronounced evolution or dynamics results in a volume adjustment of that market. The growth of development rate of the specific operations of a business fields results in productivity is an indicator which in turn is the base for the growth of production factors output rate and for general economic growth (volume growth of the field).