COMMUNICATION IN INTERCULTURAL INTERACTION An Empirical Investigation of Idiocentric and Sociocentric Communication Styles

This study examined the communication styles of East Asians and Anglo-European New Zealanders (Pakeha). Results indicated that in general, Asians exhibited more sociocentric communication behavior whereas Pakeha exhibited more idiocentric behavior. In intercultural interactions, both the frequency and intensity of these behavior styles were exacerbated. Results further indicated that task accomplishment required more time in the intercultural condition as compared to homogeneous conditions. Implications for international management research and practice are discussed.