A Revised Value Proposition in the Consumer Mobile Electronic Business: An Analysis of Samsung vs. Apple in the Personal Tablet Market

The awareness of the Customer Perceived values for the products or services provided by the entity has become critically important to any organizations due to the increasingly competitive market environment. Business Managers therefore, need to pay attention the importance of customers’ views toward their products and aware the ‘Customer’s Perceived value’ towards a product is critical in this present fast changing environment. This paper evaluates the ‘Customer’s Perceived Value’ and the current value proposition of Samsung Galaxy tablet as contrasted with its nearest rival – Apple tablet Proposition and its’ strategic development. We have evaluated the value proposition of Samsung Galaxy Tab 10.1 against Apple iPad 2 from a business to consumer (B2C) relationship with customers).