Sustainable production and consumption systems—cooperation for change: assessing and simulating the willingness of the firm to adopt/develop cleaner technologies. The case of the In-Bond industry in northern Mexico

Over the last decade, literature on the “greening” of industry and environmental policy has provided numerous important insights into the determinants of the firm’s innovative behaviour in cleaner technologies. However, this literature still lacks empirically tested theoretical models. This paper contributes to fill this gap proposing a definitional system that enables the testing of hypotheses of dependence between willingness to innovate in cleaner technologies and its determinants, and to explore the conditions under which the firms’ innovative behaviour could be fostered. Regression and simulation outcomes indicate, against the general wisdom, that stringent environmental regulation without consideration to the dynamics of technical change, and environmental and economic risk perceptions in the part of firms would play against the promotion of innovation in cleaner production.