The sustainable innovation design diamond for micro-sized enterprises in tourism

This paper suggests a method for supporting sustainable innovation processes within micro-sized enterprises (MsE) in the tourism industry. Based on the sustainable innovation design diamond model, it underlines the main steps in the process of developing successful sustainable innovation on such a small scale, solitary or within a network. A brainstorming tool is the pivot of the method, supporting the creative processes that are needed for new or joint idea generation and at the same time creating awareness about the potential MsE have and the possibilities for collaboration. First tests with the brainstorm tool indicated there is a need and use for the design diamond.