SWOT Analysis in Iran Khodro Automobile Industry for Improving Productions

ABSTRACT: The Iran Khodro automobile industry is the largest car company in Iran. Bus was the first production of this company was built in 1962. Iran khodro automobile has risen from a small industry to a significant player in Iran market. Over fifty years ago from establishing this company, it is active to generate some automobiles such as bus, minibus vehicle, etc. that supply society demands approximately.This paper presents a comprehensive SWOT strategy based on the previous SWOT analysis model and the case study of Iran Khodro automobile industry. At first a general review SWOT analysis and then this paper focuses on how Iran Khodro automobile industry can make appropriate strategies by analyzing and allocating its internal factors (strengths and weaknesses) as well as external environment opportunities and treats.