Cirque du Freak

Cirque du Freak, The Saga of Darren Shan Book 1, was published in du Freak the United Kingdom in January 2000. It was billed as first in a Darren Shan, Trials projected series of over 24 separate installments; part five, Trials of of Death Death, came out in the UK in October 2001. The series is now published in fifteen countries worldwide; Book One made the U.S. bestseller list in April 2001. This article considers the marketing strategies that underpin the success of the series