MOTIVATION AND SATISFACTION LEVEL OF THE PROFESSIONALS IN THE PHARMACEUTICAL INDUSTRY - WITH SPECIAL REFERENCE TO KANPUR CITY

The present study investigates the relationship among Motivation, Job Satisfaction and performance. Motivation has been treated as a dependent and Job Satisfaction as an independent variable. The respondents were the professionals of pharmaceutical companies in Kanpur. Primary data has been collected by the researchers through a standard structured questionnaire based on a five pointer likert scale. The results show a positive correlation between motivation and job satisfaction i.e., motivation increases with increase in job satisfaction and vice-versa. The results of the study also indicate that, motivation remains unaffected of both age as well as the length of the service of the employees. It may be because of the fact that the factors responsible for motivation and satisfaction seem to be present in the working environment of the organization. The paper also finds the relative importance of different factors that contribute to the satisfaction of employees; Compensation Package, promotional and growth opportunities emerged as the most important factors, whereas the Self Actualization appears to be the least important factor.