The study of green consumers’ characteristics and available green sectors in the market

ABSTRACT: Attention to environment has become a key element in political decisions and various organizations and associations have been formed along with a variety of laws and regulations for environmental protection. On the other hand, the increase in pollutions and environmental damage, and thus increasing public concern in relation to their surrounding natural environment, has started to show off their purchase and consumption behaviors and lead to the creation of a new group of consumers as the green consumers. Green consumers or environmentally friendly consumers refer to those consumers who have examined the effect of goods production and consumption in their purchasing behavior and relevant activities in the markets and decide accordingly.