Fast food perceptions: A pilot study of college students in Spain and the United States

Comparing survey data of college students from Spain and the United States provides insight into how perceptions about fast food are culture and gender-specific. More American college males (61%) considered value (amount of food for the money) to be a priority than did other respondents (35%) and relatively few American college males (29%) cited nutritional status as important (versus 60% of other college respondents). Convenience of fast food is more important to Americans (69%) than Spaniards (48%) while more Spanish college students (49%) than Americans (18%) objected to the proliferation of fast food establishments in their own countries.