Blogging, communication, and privacy management: Development of the Blogging Privacy Management Measure

This study applied Communication Privacy Management (CPM) theory to the context of blogging and developed a validated, theory-based measure of blogging privacy management. Across three studies, 823 college student bloggers completed an online survey. In study one (n = 176), exploratory and confirmatory factor analysis techniques tested four potential models. Study two (n = 291) cross-validated the final factor structure obtained in the fourth model with a separate sample. Study three (n = 356) tested the discriminant and predictive validity of the measure by comparing it to the self-consciousness scale. The Blogging Privacy Management Measure (BPMM) is a multidimensional, valid, and reliable construct. Future research could explore the influence of family values about privacy on blogging privacy rule management.