• DocumentCode
    11502
  • Title

    Achieving Late-Mover Advantage: The Effects of Enhancing and Distinctive Strategies

  • Author

    Eloise Coupey استاد مشاور , Andrew Parker استاد مشاور , Laura Poppo استاد مشاور , Kent Nakamoto استاد راهنما

  • University
    Virginia Polytechnic Institute and state University
  • Grade
    نامعلوم
  • Major
    PhD )Marketing(
  • Number of pages
    0
  • Publish Date
    2002
  • Keyword

    Distinctive Strategy , Ambiguity Effects , Late-Mover Advantage , Discrepancy Effects , Enhancing Strategy

  • Note
    01
  • Language
    انگليسي