DocumentCode
15681
Title
THE IMPACT OF CONSUMERS PERCEPTIONS OF AND PREFERENCES FOR CHANNEL INTERACTIVITY ON CHANNEL PREFERENCES
Author
Johann Baumgartner استاد مشاور , Margaret G. Meloy استاد مشاور , William T. Ross استاد راهنما
University
The Pennsylvenia State University
Grade
نامعلوم
Major
PhD )Management - Business Adminstration(
Number of pages
0
Publish Date
2004
Keyword
Interactivity , off-line , channels , ON-LINE
Note
01
Language
انگليسي
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