• DocumentCode
    15725
  • Title

    Direct-To-Consumer Advertising of Prescription Medicines: Framing with Imprecise Frequency Descriptors

  • Author

    Denis Wu استاد مشاور , Richard Nelson استاد مشاور , Stephen Banning استاد راهنما

  • University
    Lovisiana State University
  • Grade
    نامعلوم
  • Major
    Master of Mass Communication )M.M.C.( )Mass Communication(
  • Number of pages
    0
  • Publish Date
    2004
  • Keyword

    prescription drugs , media framing theory , cultivation theory , imprecise frequency descriptors , FDA regulations , prescription medicines , DTC , advertising

  • Note
    01
  • Language
    انگليسي
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=17&DC=15725