• DocumentCode
    22113
  • Title

    An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa

  • Author

    H L M du Plessis استاد راهنما

  • University
    University oF Pretoria
  • Grade
    نامعلوم
  • Major
    DComm )Marketing Management( )Marketing and Communication Management(
  • Number of pages
    0
  • Publish Date
    2001
  • Keyword

    small organisations , marketing theory , small manufacturing , South Africa , marketing decision-making instrument , expanded marketing mix , PLC , product life cycle , dealer organisations

  • Note
    01
  • Language
    انگليسي
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=17&DC=22113