DocumentCode
2566
Title
The Effects of Strategic Corporate Philanthropy on Consumer Perceptions: An Experimental Assessment
Author
Alvin C. Burns استاد راهنما , Jerel Slaughter استاد مشاور , Daryl McKee استاد مشاور
University
Lovisiana State University
Grade
دكتري
Major
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
Number of pages
0
Publish Date
2002
Keyword
brand evaluations , corporate image , philanthropy
Note
01
Language
انگليسي
Link To Document