DocumentCode
2851
Title
The Impact of Masking of Persuasive Intent on Persuasive Message Effectiveness
Author
Alvin C. Burns استاد مشاور , William C. Black استاد راهنما , Anne C. Osborne استاد مشاور
University
Lovisiana State University
Grade
دكتري
Major
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
Number of pages
0
Publish Date
2006
Keyword
message form , resistance to persuasion , process amount , process style , advertising , product placement , PROCESS MODEL
Note
01
Language
انگليسي
Link To Document