عنوان مقاله :
Using of Multi-agent based simulation method in investigating consumer behavior
پديد آورندگان :
Łatuszyńska, Małgorzata University of Szczecin - Institute of IT Management, Poland , Wawrzyniak, Agata University of Szczecin - Institute of IT Management, Poland , Furaji, Fatimah University of Basrah - Science faculty, Iraq
چكيده فارسي :
This study was amid to identify opportunities and benefits resulting from using multi-agent based simulation in investigations of consumers behaviour. There is described the essence of the method, discussed the main directions of its applications and identified complementarities to other approaches, which are used in the analysed scientific area.
كليدواژه :
multi , agent based simulation , consumer behavior.
عنوان نشريه :
المجله العراقيه لبحوث السوق وحمايه المستهلك
