شماره ركورد :
55305
عنوان مقاله :
Business and War Metaphors:The Metaphors of War in Business Texts
پديد آورندگان :
Sallumi, Zayneb Elaiwi Al-Mustansiriyauniversity - college of Arts - department of Translation, Iraq , Khalaf, Suheila Sultan Ministry of Higher Education and Scientific Research
از صفحه :
461
تا صفحه :
510
تعداد صفحه :
50
چكيده عربي :
A metaphor is a figure of speech; this is how metaphoris traditionally defined and known. The idea of metaphor canbe traced back to Aristotle who is usually considered theoriginator of comparison theories of metaphor.According to Lakoff and Johnson (1980:3),metaphorsare pervasive in everyday life, not just in language but also inthought and action; they propose that metaphor is the verybasis of the way in which we make sense of the world, and, ineffect, is what our reality is based upon.The metaphor of war, like all kinds of metaphor, iswidely used in all aspects of life, it is widespread in ourmetaphorical understanding, it is used to speak of politicsbusiness, law, medicine, etc.lt can be noticed that language,especially nowadays, is loaded with such kind of metaphor.To trace the extent to which such kind of metaphors isused in business discourse, twenty-nine business articles areanalyzed for this purpose. These articles tackle the subject ofthe economic crisis which began in September 2008
كليدواژه :
Business and War Metaphors , Business Texts
سال انتشار :
2011
عنوان نشريه :
الاستاذ للعلوم الانسانيه و الاجتماعيه
لينک به اين مدرک :
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