تغطية الصحافة الاردنية اليومية لموضوعات المخدرات دراسة تحليلية لمضمون صحف الراي والدستور والعرب اليوم

The daily Jordanian press coverage of drug issues: An analytical study of the content of Al-Rai, Al-Dustour and Al-Arab newspapers today

The study aims to know the amount of press coverage of drug topics in the Jordanian daily printed press, in addition to revealing the media frameworks used by Jordanian newspapers in their coverage of these topics. Three newspapers are: Al-Rai, Al-Dustour, and Al-Arab Al-Youm. The sample of the analysis was drawn by a comprehensive inventory method from the numbers of those newspapers issued during the year 2014. The sample size compatible with the objectives of the analysis was 137 items. The study concluded that the Jordanian press adopted three frameworks that helped build a model for a media discourse that deals with drug issues, by focusing some ideas and making them more prominent in the contents of its media messages. The second in coverage with a rate of 22.8%, and the awareness framework ranked third with a rate of 2.2%. These results reveal the order of priority for press coverage in the Jordanian press for drug control issues. The study’s recommendation concluded the importance of formulating a strategic plan for a national media campaign to combat drugs in which all Jordanian media participate, aiming to raise awareness of the dangers of this social scourge, and ways to immunize youth and society to limit its spread.