اثر اليقظة الاستراتيجية في فعالية اتخاذ القرارات: الدور المعدل لنظم دعم القرار (دراسة تطبيقية على شركات الادوية الاردنية)

Impact of Strategic Vigilance on Decision Making Effectiveness Decision Support Systems as a Moderating Variable: Applied Study on Jordanian Pharmaceutical Companies

This study aims to investigate the impact of Strategic Vigilance dimensions: (Environmental Vigilance, Competitive Vigilance, Technological Vigilance, Commercial Vigilance) in Decision Making Effectiveness and the role of Decision Support Systems as a Moderating Variable in Jordanian Pharmaceutical Companies. The population consists of (14) Jordanian companies. The sample was selected as an equal stratified random sampling including (112) member of the administrative staff in Jordanian Pharmaceutical companies. The Unit of Analysis included (210) directors of middle and top management levels. To achieve the study objectives and test the hypotheses, the descriptive analytical method was adopted depending on the questionnaire prepared for this purpose, which consisted of (30) items, whereas a number of statistical methods were used. After conducting the analysis of the collected data and hypotheses, a number of significant results were reached. There is a significant impact at the level (α ≤ 0.05) to Strategic Vigilance in terms of its dimensions (Environmental Vigilance, Competitive Vigilance, Technological Vigilance, Commercial Vigilance) on Decision Making Effectiveness in Jordanian Pharmaceutical Companies; There was also a significant impact at the level (α ≤ 0.05) to Decision Support Systems in improving the impact of Strategic Vigilance on Decision Making Effectiveness in Jordanian Pharmaceutical Companies. The study recommends the need for the continuous support and commitment of the administrations in the Jordanian pharmaceutical companies to develop mechanisms that promote strategic vigilance through necessary administrative, financial and moral support, which enable them to cope with the rapid environmental changes.