تصميم نموذج تسويق المعرفة مع التركيز على القيم الإسلامية في مراكز التعليم العالي

طراحي الگوي تجاري سازي دانش با تاكيد بر ارزش هاي اسلامي در مراكز آموزش عالي

پژوهش حاضر با هدف طراحي الگوي تجاري­سازي دانش با تأكيد بر ارزش­هاي اسلامي انجام شده است. پژوهش از نظر نوع هدف كاربردي و به لحاظ روش تلفيقي از روش هاي كيفي و كمي است. جامعه آماري بخش كيفي، خبرگان دانشگاهي با تخصص مرتبط بودند كه از ميان آنها 12 نفر از طريق نمونه‌گيري هدفمند وارد مطالعه شدند. همچنين در بخش كمي تعداد 94 نفر از اعضا هيئت علمي دانشگاه آزاد اسلامي با توجه به جدول مورگان انتخاب و به صورت روش نمونه گيري تصادفي در پژوهش شركت كردند. به منظور جمع آوري داده­ها در بحث شناسايي الگو از داده­هاي آرشيوي و مطالعات اكتشافي و در مراحل ساخت الگو و شناسايي ساز وكار از مصاحبه نيمه ساختاريافته و پرسشنامه استفاده ‌شده است. براي روايي و پايايي پرسشنامه از روايي محتواي كيفي و محاسبه ضريب آلفاي كرونباخ استفاده شد. داده هاي پژوهش طي دو مرحله كدگذاري باز و محوري با كمك نرم افزار MAXQDA تجزيه و تحليل شدند و در نهايت 25 شاخص اصلي شناسايي شدند كه در 5 بعد اصلي عوامل سازماني، عوامل محيطي، منابع، منافع، و فرآيند تجاري سازي طبقه بندي گرديد. با توجه به خلأ مطالعات قبلي و عدم توجه به مدل سيستمي و ارزش­هاي اسلامي، اين پژوهش با توجه به نقش محيط ديني و ارزش­هاي اسلامي براي اولين بار الگوي تجاري­سازي دانش را به صورت سيستمي و با توجه به ارزش­هاي اسلامي بررسي كرده و ادبيات جديدي به مطالعات قبلي اضافه كرده است.

Knowledge is the foundation of development and social welfare of countries and the foundation of development and wealth. On the other hand, the commercialization of knowledge is one of the strategic goals and necessities of the higher education system. Now questions are: Why have these outputs not led to real and economic development? an‎d why do economic problems and unemployment continue to dominate in the country? Therefore, it seems that despite the production of knowledge, there is no art of applying knowledge in our country. The research gap that exists especially on the commercialization of knowledge in the country is the commercialization of knowledge in a localized way and is compatible with the university culture that was tried to be studied in this research. Islamic values are among the key concepts in designing the model of knowledge commercialization, which is very important to pay attention to in Islamic countries, including Iran. Therefore, the main purpose of this study is to design a systematic and strategic model of knowledge commercialization in higher education centers with emphasis on Islamic values.The present study is applied in terms of the type of purpose and it isdescriptive-survey research in terms of method. This is a combination of qualitative and quantitative methods with content analysis strategy with a network of themes approach from December 1399 to September 1400 in Tehran. To conduct the research, firstly by studying the records of previous researches, a relatively comprehensive knowledge about commercialization was obtained and based on this, a preliminary framework was provided. This framework was then completed by the Delphi method and finalized by evaluation through survey modeling. The general direction of the research is as follows: First, in the first stage, different texts were studied and comparative study was done and the table of reading texts was identified. In the second stage, an interview was conducted with a panel of experts to extract the component and index. In the third stage, open, axial and selective codings were performed, and in the last stage, model validation and testing were performed. Thus, in this research, first, using the content analysis method and its implementation in MAXQDA 2020 software and performing open and axial coding, the components were identified and summarized, and then the final framework was formed using selective coding.The statistical population of the present study was academic experts related to specialization, in which 9 people were included in the qualitative section through purposive sampling. Sampling and data collection in this section continued until theoretical saturation was reached. In this study, data were repeated after interviews with 9 people, but several additional interviews were conducted to ensure information saturation. An online questionnaire was sent to selected professors to collect data. Qualitative data analysis was performed using contextual analysis in three stages of open, axial and selective coding, and finally the indicators of the knowledge commercialization system model were identified and the initial commercialization model was designed.Then, using structural equation modeling, the relationships between the components of the model as well as the validation of the extracted model were determined. In order to check the validity of the model, 24 questionnaires were distributed among the statistical sample by random sampling method and with SmartPLS software in two modes of standard coefficient estimation and again in the significant mode of coefficients. Then, after performing the homogeneity test of the indicators, the questions of the variables that were not in the same field were removed and the model was performed again in two modes and presented in the form of a modified model. After this stage, all tests were performed based on the modified model. The model reliability test also showed that all Cronbach's alpha coefficients are above 0.7 and the reliability was confirmed based on this test.Based on the data collected in this study, the knowledge commercialization process first results in 6 components including “provide research results, commercialization, exploitation, strategy adoption, research and development and idea generation”, were designed, but finally, after the initial validation test and homogeneity test, a number of items due to having λ less than 0.7 were deleted. The purpose of these items is to eliminate the component of presenting research resultsfrom the dimension of knowledge commercialization process; economic component from the dimension of environment; the information component from the dimension of resources and the technology component from the dimension of organization. Finally, a model with 5 dimensions and 22 components was presented. Regarding the deleted components, it can be mentioned that they do not cause much change in the content of the model because, for example, the item components of the provide research results overlap with commercialization, operation and transfer. At the end, in this study, the final model of knowledge commercialization with emphasis on Islamic values with 5 dimensions and 22 components was presented