Internal Strategic Assessment and its contribution in enhancing corporate competitiveness: a field study in a Sample of Organisations in Bordj Bou Arreridj

organizations seek always to enhance their competitiveness through occupying a better position within an intensive changing competitive environment. In order to reach that goal, organizations have to take advantage of the environmental opportunities and avoid threats. This cannot occur unless they determine their strengths and weaknesses, as well as distinguishing their products with one competitive advantage or more. This study was conducted between January 2019 and April 2019, it highlights the role of the internal strategic assessment in enhancing organizational competitiveness. One of the most important findings showed that the studied organizations are interested in analyzing their internal environment, but they give some environmental elements more consideration than others. Furthermore, the empirical study proved the existence of an impact of internal environmental assessment upon the competitive advantages creation.