دور الرضا وصورة المنظمة في تحقيق ولاء الزبون في صناعة المستشفيات دراسة تحليلية في عدد من المستشفيات الاهلية

The present study examines the role of satisfaction and the image of the organization in achieving customer loyalty in the hospital industry. A study in a sample represented in four private hospitals in a number of Iraqi provinces, eighty-eight questionnaires were distributed to patients, the questionnaire was designed to be adapted to the study variables which 62 of which were retrieved which are represents 77.5% of total. the study identified five main hypotheses, these hypotheses attempted to test the relationship between the study variables( patients satisfaction, organization's Image, and patient loyalty), a number of statistical methods such as arithmetic mean, standard deviation, simple and multiple regression, and test F and T were used, the results of the study were identical with most of its hypotheses.